Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Attempts to create link bait are frequently employed in the overall task of . Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.” Link bait can be an extremely powerful form of marketing as it is viral in nature.

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I’ve compiled these 34 useful links to understand the importance of linkbait.

1. 37 Viral Post Ideas You Can Use Today by Skellie
2. Link Baiting: Which Hook Attracts the Right Fish? @ wiep
3. 23 Common Mistakes in Linkbaiting by Jeff
4. How to Get Strong Referral Traffic from Social Websites: A Simple Linkbait Tactic by Maki
5. What is Linkbait? by Darren Rowse
6. Linkbait.. What Should We Offer? @ Absolutely True
7. 5 Characteristics of successful Linkbait @ Cornwall SEO
8. Linkbait is the New Reciprocal Links Page @ SEO Alchemist
9. Andy Hagans’ Ultimate Guide to Linkbaiting and SMM by Andy Hagans
10. What Does Google Think About Linkbait? @ Small Business Sem
11. A Potential Pitfall For Linkbait? by Roderick Ioerger
12. Linkbait - Why the Fuss? What Has Changed? @ Marketing Piranha
13. Linkbait - The Chicken or the Egg? by Jason Golod
14. Here Is How To Link Bait, But You Already Knew Didn’t You? by Jaan Kanellis
15. 100+ Untapped Link Building Strategies by Kim
16. How to have creative linkbait ideas by Pete
17. The LinkBait Debate: Spam or not? @ Dolphin Promotions
18. 102 Ways To Make Your Site A Back-Link Superstar by Court
19. 12 Link Building Tactics For 2008 by Ahmed Bilal
20. Forget UGC, Discover User-Generated-Linkbait by Tom Critchlow
21. Linkbait Linkbait Linkbait - Techniques on Linkbait by Etienne
22. Whiteboard Friday - “On The Hook” by Scott
23. Linkbaiting, the Art of Mass Link Building by Marty Weintraub
24. Case Study of the Mullet Link Bait Strategy @ Vandelay
25. The Social Media Marketing KISS by Cameron Olthuis
26. Making Link Bait and Viral Marketing Work - Part 1 by Jennifer Laycock
27. The Secret of Social Media Marketing Webinar: A Recap by Linda Bustos
28. What is link bait worth? by Andy Hagans
29. Forget Traditional SEO! Why Good Link Bait is Worth $50K by Jaimie Sirovich
30. Death to Linkbait. Long Live Sphinn-bait! by Matt
31. Most Creative Viral Marketing by Kirtok
32. Linkbait: Tasty morsels to entice readers by Heidi Cool
33. What is Linkbaiting? by Stuart Brown
34. Golden Rules of Linkbaiting @ smashingmagazine

Enjoy