The growing market for application software has been 4% in 2004. This emerges from the study of Atout Capital, a company that specializes in conducting operations high balance of SMEs.

 

The trough of the wave in which have fallen number of small publishers now seems very distant. The growth observed in the market for specialized players in software and computer services in France than even a point near that of the EU average, reaching 3.1%.

 

Two exogenous factors tend to explain this phenomenon of spontaneous returns and steady growth over the past three years: the return to growth "global" economy on the one hand and, on the other hand, the recovery of investment. The profound and lasting revitalization of the market currently appears on. It is built around three particular key success factors:

 

1) The intrinsic quality of software that are sources of added value and provide a response to the needs and problems growing customer base and specific.

2) The increasing needs of IT support, typically represented by the establishment of an ad hoc application support (hotline first level help-desk, etc.

3) The use of increasingly massive software business to business and that, whatever field of activity: industry (Product Life Management, Mobility, décisonnel ...), services (management of customer relations, RFID ...), Administration (Hospital project 2007, organic law on finance laws ...), financial (security, back office, risk management.